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3 Questions to Ask Yourself Before you Open an Etsy Shop

Updated: Jun 20, 2021

You have a product idea, you've bought the supplies, you're feeling motivated, and now you're ready to get started and make some money. But wait! Ask yourself these three questions first before you open your Etsy shop.


1. What do I want out of this shop?

Having a strong focus and clear goals before you open your Etsy shop will help you tremendously throughout your small business journey. First, you need to write down what your goals are - don't just think them. Make a list of 5 of your top goals: maybe you want to make your Etsy shop your full time job, maybe you want to pay off a student loan, or maybe you just want a creative outlet and a few extra bucks per month! Any goal is fine, just be honest with yourself about what you're really looking for.


After you determine your goals, you want to ask yourself "What do I need to do to get to goal A?", and "How can I get to goal B?". Again, don't just think these things to yourself. Write them down and break your goal down into smaller parts. If you want to pay off a student loan, don't make one check box in a planner that looks like this:

Just looking at that gives me anxiety! Instead, have something more manageable that looks like this:

I've seen it before and I'll see it again - people tend to just open a shop, do a bit of googling, and hope for the best. But the guidelines that you set for yourself will help steer you in the right direction and keep you focused. Track all of your spending, all of your profits, and write down every time you hit a goal milestone!


2. Do I have the time to run an Etsy shop?