Updated: Aug 24, 2021
Having an Etsy shop is fun, offers a wonderful creative outlet, and can be a really significant source of revenue. But at the heart of every successful Etsy shop, there is a shop owner who knows how to effectively promote their business and get it seen by the right pair of eyes. I'll outline 10 ways that you can start promoting your Etsy shop today - and only ONE of them will cost you money!
Instagram is my number one recommendation when clients ask me what's the best way to promote their business. It's free advertising, used by BILLIONS of people worldwide, and it allows you to curate an aesthetic that Etsy doesn't, due to the lack of personalization options. You can post more photos than Etsy will allow, use a never-ending list of hashtags to get in front of your target market, reach out to potential clients, form a community of like-minded sellers, and naturally increase your Etsy visits! If you take one thing away from this article, it's that you should be using Instagram every day for your business. And if you don't believe me yet, check out these stats:
- Instagram has over 1 billion users every month
- 130 million users tap on shopping posts every month
- 50% of people have visited a website to make a purchase after seeing a post about a product or service
- The average instagram business account posts once per day
- Instagram reaches 140 million US users (an 8% increase over Q3 2020)
If you'd like to branch out on Instagram but haven't figured out how just yet, my Instagram Management plan may be perfect for you!
Although Facebook seems very similar to instagram, there's quite a few differences in terms of audience, posting style, and effective techniques to get noticed. First and foremost is that hashtags aren't as widely used on Facebook as they are on Instagram, meaning you have to rely on different techniques to get your posts in front of a wide range of potential shoppers. Facebook is the worlds third most visited website and has over 2.74 active monthly users, making it a HUGE platform for you to promote your shop on. In order to run an effective promotion, you have to know your audience. Check out this bar graph from Statista to help you understand who you're marketing towards: