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This ultimate Etsy guide is the culmination of almost a decade working in the Etsy business and consulting one-on-one with thousands of shops! This course was designed to share that knowledge in step-by-step, easy to follow sections.


Packed with over 50 sections of detailed information, worksheets, social media templates, and printables, this guide is perfect for those just starting out and for those who have Etsy experience just alike. From everything you need to know about Etsy, marketing, branding, social media, pricing, and more, no subject goes untouched. 

Keyboard and Mouse


Impressive, professional and well organized! Easy to understand and maneuver around. It's an extremely helpful course especially just starting off on Etsy or rather new and still learning about it. This course was packed with tons of important information. Overall a great layout and well put together course.




It is a WEALTH of information! The flow was good, I thought all the topics were excellent, good amount of information. The quick review sections were great! I loved it. 

Very professional, excellent, and easy to follow!

I found this course SO valuable - didn't go into the course realizing there would be so much info on outside/adjacent marketing efforts, specifically email marketing, Pinterest ads, and blogging. The editorial calendar and the to-do lists are AWEsome as a visual person who loves to see my plan laid out. Being able to select from such a thorough catalogue of planning documents is incredibly helpful. As for email marketing, it's always felt a little bit mystifying and even after paying for and completing two other (expensive and extensive) Etsy courses in the past, I've never come across such concise and informative material about how to get started with it and maintain it. Totally informative and helpful - I paid $700 last year for a course that covered basically what you covered in weeks 1-3 only, and not even much on social media ads.


The best part about this Etsy guide is that it's updated quarterly with new information. You'll be notified via email regarding content updates and new worksheets, printables, and social media templates!

Etsy is always changing - staying ahead of the game is key. 




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  • Listings Made Easy:

    • Titles, Tags, Attributes, & Descriptions

  • Renewing Listings, Shipping, & Shop Sections

  • SEO Overview

  • Long-Tail Keywords

  • Third Party Sites

  • Etsy Stats Overview

    • What They Mean, and How They Help​

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  • Instagram Overview & How-To

  • Instagram Business Guide

  • Hashtags & Reaching the Right People

  • Pinterest

  • Blogging

  • Facebook

  • Planning Ahead on Social Media

  • Social Media Checklist

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  • Photography

    • Photography Checklist​

  • Branding for Beginners

    • Building Your Aesthetic

    • Header Photo and Shop Icon

  • Pricing for a Profit

  • Running Sales

  • Ongoing Special Offers

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  • Determining Your Target Market

    • Using Stats​

  • Why It's Important

  • Ads Overview

    • Creating a Budget​

  • Etsy Ads

    • Offsite Ads​

  • Alternative Advertising Options

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  • Creating an Experience for your Customers

    • Etsy Plus​

    • Shopping & Shipping

  • The What, When, & Why of Email Marketing

  • The Skeleton of a Marketing Email

  • ​Remaining Trustworthy​

  • Holiday Marketing

  • Giveaways

  • Common Etsy Mistakes

  • This course includes over 30 downloadable worksheets. The worksheets are dispersed at the end of each section and coincide with the information provided.

  • You'll also have access to 20 Instagram story templates that are to be used to increase page engagement.

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The Ultimate Etsy Seller's Guide is an all-in-one, self-run course that includes everything that you need to know to master Etsy and build the business of your dreams. This class is sorted into 5 sections, with 3 categories in each week that cover a variety of related topics. Your access to this class will never expire, so don't feel as though you have to stick to any particular schedule. 

You'll also find to-do lists that correspond with each section to help you stay on task and absorb the information. You'll have immediate access to the entire course upon purchase, as well as the downloadable worksheets, printables, and IG story templates!

Etsy Masterclass



The Ultimate Etsy Seller's Guide

Valid until canceled

Once purchased, you can easily gain access to the course by signing in, clicking your profile on the top right of the page, and clicking "Etsy Masterclass"


Not sure which consult is right for you?

Don't forget to submit your application for a free shop assessment!


Looking for a more collaborative plan?

My two-month consult would be perfect for you!

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