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How To Perform a Mid-Year Etsy Shop Review

Updated: May 25, 2022

It's time to prepare for your mid-year Etsy shop review! Now is a great time to figure out what's working, what's not, and what you can do to make effective changes to help you thrive in the second half of 2022.


1. Start with your stats

The start for a mid-year review is to check out your stats. Begin by reviewing which months your shop performed best in, and consider the reasons. Was there any month that your Etsy shop performed particularly well? Similarly, did you have any months in which your shop was unusually quiet? Map out each month and write down what may have been the cause for either scenario - this may include: "Added new listings", "Posted consistently on social media", "Ran a sale", etc.

The second area of stats that you should review is the "How shoppers found you" section. This section will let you know where your clients are coming from and where you should turn your attention to in the latter half of the year. In the stats below, a large amount of visits are coming from Etsy ads and social media. Customers coming in from Etsy marketing & SEO look a bit low, so it may be time for an SEO re-vamp!

Lastly, be sure to review your individual listings' stats!

Here you can see each listings' views, favorites, orders, and revenue. Note which listings are receiving the most attention, and the listings that are receiving the least attention. If a listing is consistently performing poorly, it may be time to remove it from the shop entirely. Reviewing these stats is a great way to create more of what's resonating with your shoppers, and create less of what may not be catching shoppers' eyes. Ideally, your shop should have anywhere from 50-120 listings. If you have significantly more than 120 listings then consider removing the listings that brought in zero profit. Having too many list