Updated: Jun 20, 2021
So you've come up with your product, taken some beautiful pictures, and published your listings. It's been a few weeks and you've gotten less site visitors than you pictured - what now?
1. Perfect your SEO
SEO is the number one way to get "cold sales", meaning sales from customers you've never spoken with or advertised to - this is where the real money is. Figuring out SEO is your best best if you're not seeing much traffic to your site. Examine your titles, tags, descriptions, and attributes, and make sure that you're hitting the right keywords and keeping up with current seasons, holidays, and trends. Here's a tip: If you're seeing no movement on your listings but don't feel ready to let go of the current SEO that you've come up with, just "copy" the listing and try again! It's okay to temporarily have two of the same listing in your shop, as long as you're doing it for research purposes and eventually get rid of the duplicate. Having two of the same listings with different keywords can help you understand SEO better and examine what's working, what isn't, and what could use some edits.
2. Try a different angle
There's a chance that you're not thinking broad enough with who you're marketing your product to. It's easy to sell a tote bag and think..."This would be the perfect on-the-go bag for college students!". It's important to think deeper than that, and include those other niches that your product might be perfect for. Market your tote bags as eco-friendly grocery bags, beach bags, back to school bags, and more! There's always going to be a market that you haven't reached yet - and by adding one niche, it doesn't mean you have to get rid of another. Throw as many keywords into your descriptions as you'd like and see what sticks. Here's some ideas:
Jewelry - Anniversary Gifts, Stocking Stuffers, Long Distance BFFs, New Mom/Baby Shower
Graphic tees - Bridesmaid Gifts, Family Vacation Shirts, Company Gift, Sports Team Tee
Gemstone Accessories - Birthstone Gifts, Meditation Jewelry, Yoga Teacher Gift, Chakras, Anti-Anxiety
Stickers - Re-usable Water Bottle Stickers, Laptop Stickers, Planner Stickers, Include Inside a Card
Home Decor -Realtor Closing Gift, Newlywed/Wedding gift, Dorm Room, Nursery
3. Research, and even connect with your competition
I'm not advising copying listings - you don't want to sell yourself short. However, there is a healthy dose of researching similar shops in your space to see what's working for others that you can learn from. You can even go one step further and reach out to other shop owners or join an Etsy Team to really connect with your community. This is a great place to ask questions and learn from others who have been in your shoes.
4. Consider running advertisements
Putting any amount of money into advertisements can feel scary, because what if it's a waste?! Start small - even $2 per day for one week, and see what happens. Once your SEO is in a good place, advertising can give you a leg up on the competition and really get your listings seen. From there, you can determine if you're going to see a return on your investment, and perhaps increase your ad spending if it's working. As long as you have a good ratio of ad spending and revenue, don't feel shy about paying for ads! Keep in mind, your SEO has to be on point before you spend money on advertising, or your ads aren't going to be as efficient.
5. Don't forget to have fun
Even though you can make great money on Etsy and even have your shop as a full time job, don't forget that it's also a wonderful place to explore your talents, have fun, and connect with a massive community. You're a creative soul, lean into that and use your shop as an outlet for your day to day stressors. Designate alone time during the week to establish a peaceful environment, brainstorm, and do what you do best - create! Make sure others in your household know that you need that time to focus and work on your business, it's amazing what uninterrupted time can result in!
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