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How to Add Links to IG Stories and Increase Sales

The ability to use links in your Instagram stories used to be reserved for either verified accounts or profiles who had over 10,000 followers. In the past few months, Instagram has made it available to all users! This feature is a great way to increase traffic to your shop and provide an easier shopping experience for your customers.

Why should I add a link to my story?

Instagram is all about the here and now. By adding a link to your story you can provide shoppers with immediate access to your shop or a specific listing that you're selling. One of your goals as an online seller should be to reduce friction for your customers and provide them with a quick and easy shopping experience. Friction is anything that prevents or dissuades customers from buying your products or services, and is something that would make shopping more difficult for them. For example, this can include products that are out of stock, a website that runs too slow, or having to sift through pages of listings to find that one item that they're looking for.


By posting an Instagram story with the photo of a product you're selling, and linking that exact product right there on the screen, it reduces all friction for your potential customers and will offer a smooth shopping experience that will keep them coming back for more!


How do I add a link to my story?

Adding a link to your story is really simple! Follow these steps:

  1. Open Instagram and click the + sign on the top right of your profile

  2. Click "story"

  3. Either take a photo that you'd like to use in your story, or swipe up to add a photo from your camera roll.

  4. Click the smiley face sticker icon on the top right, after the "Aa" button

  5. Click "Link"

  6. Add your link and what you'd like to button to read

  7. Click "Done"